Internet Marketing for Dummies | WhiteGyr's Blog

Posted by Millard Hiner on May 26, 2012 in Internet Marketing | 0 comments

Internet Marketing for Dummies is to some degree an oxymoron. The reason being, while in concept Internet Marketing may be quite easy to understand, carrying out an effective Internet Marketing program can be very difficult.? Internet Marketing can even be challenging for those of us? quite experienced when it comes to Internet Marketing. Considering this, this post will try to describe the basic stuff of Internet Marketing for beginners and will outline some basic methods which will assist a website owner to establish his own successful Internet marketing endeavor. We will discuss the following: development of a web site, optimization of your website for search engine placement, incorporating banner ads on your web site, development of an e-newsletter on your web site and the development of an email marketing project.

Another Beginner's Guide to Internet Marketing

The first and most important step in starting an Internet Marketing campaign is to build a web site. If you do not have a web site or have an improperly designed web site you really need to redo your web site to effectively market your services or products. If you are not experienced designing web sites, there are several software programs which help those with no web design experience to produce a very attractive and functional web site. But bear in mind, hiring a web professional design firm may be a better option because they can create a web site and leave you to run your business. They will very likely build you a much better web site than you can come up with on your own.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

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